Best Property Portal in Malaysia for Agents: An Honest 2026 Comparison
There is no single best property portal in Malaysia for every agent. The right answer depends on where your buyers and tenants actually search, what you sell, and how much time you can give to posting. This guide compares the five portals Malaysian agents most often weigh up, and how to decide with your own numbers instead of a sales rep's.
How to judge a portal as an agent
A portal's traffic figure matters less than whether the right people see your listing and contact you. Before you compare packages, decide what you are measuring.
- Who searches there. A portal strong on Klang Valley new launches may do little for Ipoh rentals.
- Cost per real enquiry, not the package price. Divide what you spend in a month by the enquiries that turned into a viewing.
- How leads arrive. WhatsApp, a phone call, an email form. The faster a lead reaches your phone, the more of them you convert.
- Posting effort. Every portal has its own form, photo rules and project database. Time spent retyping is time not spent on viewings.
- Listing rules. Duplicate-listing policies, verification requirements and how boosting works all change what a listing really costs.
The five portals, side by side
| Portal | What it is | Often strongest for | How agents pay |
|---|---|---|---|
| PropertyGuru | Dedicated property portal | Reach across the Klang Valley, Penang and Johor; new launches and subsale | Agent subscription packages with credits for posting and boosting |
| iProperty | Dedicated property portal, part of the PropertyGuru group since 2021 | An established audience that overlaps partly with PropertyGuru | Agent packages; check whether yours covers both sites |
| Mudah.my | General classifieds site with a large property section | Rentals and budget subsale; buyers who also shop for cars and goods there | Paid options for agents; check current rates |
| EdgeProp.my | Property portal from The Edge Media Group | Readers who follow property news and transaction data | Agent packages; check current rates |
| Rummah | Agent workspace with a public listings site | Posting once and sending to the portals and social channels | Free Starter plan; Pro RM69 a month or RM599 a year |
We have not listed prices for the other portals. Packages change several times a year and are often negotiated for agencies, so any figure printed here would be out of date. Ask each portal for its current agent rates.
PropertyGuru
PropertyGuru is widely regarded as the largest dedicated property portal in Malaysia, and it is where many buyers start. For agents that means reach, and also competition: the same unit is often listed by several agents, and boosting decides who is seen first. It suits agents who list steadily and can track which boosts produce enquiries.
iProperty
iProperty has been around for a long time and has been part of the PropertyGuru group since 2021, but it still runs as its own site with its own listings. Whether it is worth posting on both depends on how much of your audience overlaps. Try it for a quarter and compare enquiries per listing against PropertyGuru.
Mudah.my
Mudah is a general classifieds site, and property is one section among cars, jobs and second-hand goods. That brings a large mass-market audience, many owner-direct listings and a lot of rental seekers. Enquiries can be less qualified, so a quick screening question on WhatsApp saves wasted viewings.
EdgeProp.my
EdgeProp sits alongside The Edge's property journalism and market data, so its readers tend to follow prices and projects closely. It can suit agents selling to investors and upgraders who compare transacted prices before they call.
Rummah
Rummah is newer and its own buyer audience is smaller than the big portals, so we do not suggest it as a replacement for them. It is built as the place an agent keeps listings, clients, co-broke and tenancy work. From one listing you can send drafts to Mudah, iProperty and EdgeProp using your own accounts, and share to Facebook, Instagram, WhatsApp and Telegram. Starter is free; Pro is RM69 a month, and new agents get 30 days of Pro free.
So which should you use?
Most full-time agents end up on two or three: one large portal for reach, Mudah if rentals or budget units are a big part of the business, and EdgeProp if their buyers are investors. Run each for 60 to 90 days, record where every enquiry came from, and keep the portals with the lowest cost per viewing. If posting to several portals is what stops you, read how to post a listing on multiple property portals at once.
Frequently asked questions
What is the best property portal in Malaysia for agents?+
There is no single best one. PropertyGuru has the widest reach, Mudah is strong for rentals and budget units, EdgeProp suits investor buyers, and iProperty overlaps partly with PropertyGuru. Track cost per enquiry on each for two or three months and keep the ones that pay back.
Is it free for agents to post on Malaysian property portals?+
Generally no. Each portal sells agent packages, and free options, where they exist, are limited. Prices change often, so ask each portal for its current agent rates.
Are iProperty and PropertyGuru the same company?+
They have been in the same group since 2021, but they still run as separate sites with separate listings. Check whether your package covers one or both.
Can I post the same listing on several portals?+
Yes, as long as you have the owner's authority to market the property and every listing is accurate. Keep prices and availability in sync, and take the listing down everywhere once it is sold or let.
More for agents
General information for Malaysian property agents, checked on 28 September 2026. Fees, rates and rules change; confirm anything you rely on with the regulator, the portal or your agency.